Celebrity baker and cake designer Elaine Duran was looking to expand her cake business into the digital world after her three-year career break and recovery from breast cancer. Elaine wanted to rebrand from her old identity as Enticing Cake Boutique and reemerge as a fully online luxury cake shop. I designed all of the graphics, photographed all of the imagery (with the exception of the individual cake listing photos), wrote all copy, and optimized for SEO.

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